Episode 2: How will AI reshape culture?Episode 2: How will AI reshape culture?Episode 2: How will AI reshape culture?Episode 2: How will AI reshape culture?
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Episode 2: How will AI reshape culture?

19 March, 2026
CCAB Podcast Episode2

In the second episode of the CCAB Ethical Leadership Podcast’s AI special, experts from across the accountancy profession discuss how AI could influence workplace culture, leadership, and professional development.

AI has the potential to be both a positive and negative force on culture, and could impact multiple aspects of how we work together. Tom Parker brings in experts from across the accountancy profession to weigh up the pros and cons, and discuss how we can get the best from AI, while avoiding the worst.

Links:

  • Ethics resources
  • ICAEW Ethics and Company Culture hub
  • CIPFA Conduct and Ethics standards
  • BR Insights publications

Host: Tom Parker

Producer: Natalie Chisholm

Episode recorded: 4 December 2025

A Hack Creative and First Touch production for CCAB

Guests

Laura Hough

Laura Hough

Director of Trust and Ethics at ICAEW

Laura is Director of Trust & Ethics at the ICAEW. She is a Chartered Accountant and Certified Fraud Examiner who has focused her career on counter fraud and anti-corruption work. She trained as a forensic accountant and has worked across private practice, the FCA, international charities, central government and professional bodies.

James Barbour

James Barbour

Director of Policy at ICAS

James Barbour is Director, Policy Leadership, at the Institute of Chartered Accountants of Scotland (ICAS), where he oversees the areas of Audit and Assurance, Business Law, Corporate Reporting and Ethics. He is also responsible for the ICAS Ethics Board and is the lead on all matters connected with The Power of One initiative. Mr. Barbour qualified as a CA in 1996 and worked in general practice (primarily audit) with one of Scotland’s largest independent firms before joining ICAS in 1999. Mr. Barbour is a co-chair of the Global Accounting Alliance’s Ethics Working Party, a member of Accountancy Europe (AE)’s Professional Ethics and Competencies Working Group, and the ICAS representative at the AE Members’ Assembly. He is also an Honorary Professor in the Adam Smith Business School at the University of Glasgow.

David Lyeford-Tilley

David Lyford-Tilley

Head of Standards and Technical, CIPFA

He leads CIPFA’s work on public sector standard-setting, and technical support via CIPFA’s Networks. He is the project sponsor for CIPFA’s ‘Tech in Focus’ series and is an expert on technology’s impact on the accounting profession, having written CIPFA’s own AI use policy.

Dr Wieke Scholten

BR Insights

Wieke Scholten is a social & organisational psychologist with over 20 years of experience in observing, analysing and changing human behaviour in organisations. The last 14 years she has specialised in behavioural risk management within financial services. Together with a team of organisational psychologists and statisticians Wieke supports organisations globally in managing counterproductive work behaviour and applying organisational psychology in practice to obtain better outcomes. Wieke holds a PhD in social psychology on team climates that can elicit unethical behaviour, obtained at Leiden University in the Netherlands. ​She lectures at the Institute of Banking and Institute of Directors Ireland on topics such as ethical leadership and psychology in the boardroom. Wieke is author of the book ‘Banking on team ethics’ (2018) and several publications, including in the Harvard Business Review, the Journal of Financial Regulation and Compliance and the Journal of Risk Management in Financial Institutions.

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